Discover the power of continuous improvement in digital marketing with Kaizen CRO.
Boost your ecommerce conversion rates
Data driven experimentation
Fix the leaks in your funnel
Book Your FREE Discovery Call
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Why CRO ?
Conversion Rate Optimisation if performed methodically and with a solid data driven process has been proven to improve ecommerce conversion rates resulting in decreased customer acquisition costs, higher average order value and lifetime value. In other words, your business earns more revenue with the same amount of traffic.
NO CRO = Red Ocean Strategy
Red Oceans are all the industries in existence today. Here, companies try to outperform their rivals to grab a greater share of existing demand. As the market space gets crowded, profits and growth are reduced. Products become commodities, leading to cutthroat or ‘bloody’ competition. Hence the term red oceans.
Rising CPCs and CPMs on Google Ads and Meta
Low barriers to entry, high competition and less consumer trust of online merchants
Only optimising ads and products but not the bottom of the funnel
CRO = Blue Ocean Strategy
Blue Oceans, in contrast, denote all the industries not in existence today – the unknown market space, untainted by competition. In blue oceans, demand is created rather than fought over. There is ample opportunity for growth that is both profitable and rapid.
Increase CVR, AOV & LTV
Decrease CAC
Same traffic, more revenue
Kaizen CRO Services
Our data driven approach in improving your website conversion rate comes from years of battle testing in improving website ROI and conversion centred design.
Landing Page Optimisation
We systematically design and arrange elements above the fold, ensuring a mobile first design that entices your visitors to want to buy. The above the fold section is essential as most visitors don’t even scroll past it, so optimising this is where we see most of the impact on conversions.
Done for you CRO
Focus on running your business and let us do our thing with our done-for-you conversion rate optimisation service which starts off with an audit of your website, split tests and transparent reporting.
Book FREE CRO Audit
Our Process
Step 1
CRO Audit
Our CRO services involve an in-depth Audit of your website and funnels like a doctor assessing a sick patient. With this process, we analyse your website’s data to pinpoint where and why the leaks occur in your online conversion funnel. Together, we have a more holistic overview of your conversion rate issues.
Step 3
Coding of winning tests
All tests are reported back to you for full transparency, with winning tests then developed by our coders on your website so you can continue to benefit from improved conversion rates and user experience.
Step 2
Ongoing CRO
After completing the audit, we then develop hypotheses which we then test within an experimentation roadmap during our engagement. We don’t just randomly test haphazardly like some agencies do, but instead we prioritise our tests with our own proprietary ranking model.
Step 1
CRO Audit
Our CRO services involve an in-depth Audit of your website and funnels like a doctor assessing a sick patient. With this process, we analyse your website’s data to pinpoint where and why the leaks occur in your online conversion funnel. Together, we have a more holistic overview of your conversion rate issues.
Step 2
Ongoing CRO
After completing the audit, we then develop hypotheses which we then test within an experimentation roadmap during our engagement. We don’t just randomly test haphazardly like some agencies do, but instead we prioritise our tests with our own proprietary ranking model.
Step 3
Coding of winning tests
All tests are reported back to you for full transparency, with winning tests then developed by our coders on your website so you can continue to benefit from improved conversion rates and user experience.
Our Point of Difference
We specialise in providing CRO for ecommerce businesses exclusively. Unlike some agencies that offer CRO amongst an array of services, we live and breathe CRO.
A/B Testing Experts
Other agencies
Run tests like throwing spaghetti at the wall and randomly copy other sites
Kaizen CRO
Uses a data-driven approach to testing by understanding the leaks on your site and create a roadmap methodically
Full-Stack
Other agencies
Only run A/B tests on your website and have no idea how this integrates with your broad marketing efforts
Kaizen CRO
Has a holistic understanding about how website CRO integrates with paid ads, SEO and email marketing efforts.
Open and Transparent
Other agencies
Little transparency for work in progress or reporting back to the client, forcing them to constantly chase them up for updates.
Kaizen CRO
Treats you like a real partner, giving you full access to our tools and project management. We also run biweekly calls to make sure that we’re on track.
Book FREE CRO Audit
Before & After Results
Don’t take our word for it. Check out the before and after designs of our many customers
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Frequently Asked Questions
How do I know if I should invest in my landing page?
Whether you’re considering updating your existing landing page or building out a new one really depends on the amount of traffic and costs you’re paying for it. As an ecommerce site will typically have paid traffic going directly to their product detail page (PDP), they will typically benefit. If you’re not sure, feel free to book a free consultation
How long does it take to start delivering results?
Whilst we have a rigorous experimentation process, it’s important to understand that CRO is an ongoing process of continual improvement. It’s best to come in with a realistic understanding of what your company goals are and how CRO helps you achieve them. Due to the nature with experimentation, some tests will win and others will lose, so we recommend our clients commit to at least 3 months as patience and persistence are essential criteria in achieving long term results.
What do you require from me?
As part of the onboarding process, we’ll send you over a few forms to obtain information regarding your customer personas, traffic sources and monthly ad spend and marketing assets which will help us to develop a holistic strategy moving forward. From there onwards, our team will handle everything with our done-for-you services.
What makes you different from every other CRO agency?
Most CRO agencies out there are generalists that apply very broad conversion optimisation principles and this will produce mixed results. We specialise in ecommerce CRO and have extensive experience with all the major CMS platforms including Shopify, WordPress and Magento. We don’t just do A/B testing on your website like other agencies, but our services also offer email autoresponder and abandoned cart sequences which is essential in providing a holistic service in increasing site revenue.
What's your price?
Due to the specific nature of each client and their budget, the cost of our CRO services will vary based on your goals and resource constraints. Book a free consultation on the form below to talk with one of our conversion specialists.
